Ducati and Oakley

Oakley expands his line of special edition Ducati eyewear

Oakley, Inc. today announced the continued expansion of its special edition eyewear line that honors the designers, builders and racers of Ducati motorcycles. Recent additions include a uniquely styled version of Oakley JupiterTM that salutes Ducati racer Nicky Hayden, as well as Ducati stylised renditions of popular Oakley prescription eyewear frames known as TransistorTM, WingspanTM and Metal PlateTM. Each is available with Oakley Authentic Prescription Lenses with a wide range of options.

Oakley part¬nered with Ducati Motor Holding S.p.A. in 2003 and has since produced a comprehensive range of eyewear products that salute the art and technical innovation of both companies.

"Oakley performance eyewear has always been a favorite among Ducati racers, and Oakley engineers will always be inspired by the pure genius and raw power of Ducati design," said Oakley CEO Colin Baden. "Both companies have earned a respected heritage of innovation. This special edition eyewear pays homage to those who push the limits of possibility, and to anyone who demands uncompromising performance and definitive style," Baden concluded.

Lucio Attinà, Brand Development Director said: "The philosophy, style and prestige of the two brands are so similar that, if Ducati were an eyewear manufacturing company, it would be Oakley! The impressive achievements of this partnership, established in 2003, are the tangible proof of the credibility and effectiveness of the project, which tightly connects the two high-performance, world-famous companies. The agreement highlights the strengths of both companies and expands them at the same time, enabling us to further communicate our brand and be even more visible in the market."

Additional sunglass designs in Oakley's Ducati eyewear line currently include Ducati Fuel CellTM, Ducati Fives Squared®, Ducati Square WhiskerTM, Ducati Juliet®, Ducati Monster DogTM, and the Casey Stoner Signature Series / Ducati special edition of Oakley ScalpelTM.

The products mentioned are available through Oakley.com, Oakley's sunglass distribution points around the globe, and at exclusive Ducati Stores and dealerships in Ducati's distribution network.

Visit our online catalogue for further information about the new line of special edition Ducati eyewear!